His conversion complete, Strauss even adopted the PUA nickname "Style."
Under the guidance of dedicated PUAs around the world and continual practice hitting on women and building up his self-esteem in the process, Strauss transformed into a bona fide lothario, allegedly wooing dozens of women with his stealthy seduction maneuvers. Then, like a fervent disciple, he embedded with PUAs for two years initially as a magazine assignment, following in their acronym-spouting, pseudonym-bestowing footsteps. In his pre-PUA existence, Strauss described himself as physically undesirable to women and socially awkward to boot. In 2005, former celebrity interviewer and biographer Neil Strauss unveiled the PUA and his sexually strategic lifestyle to the public in his best-selling book, "The Game: Penetrating the Secret Society of Pickup Artists." It's often referred to as the bible of pickup tactics, and like the bible, "The Game" is something of a personal salvation story about Strauss.
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